CSIM notes: Adaptive behaviour and social neuroscience
This presentation was created for the “Multidisciplinary Perspectives on Higher cognitive Functions” course on CSIM master 2009. Adaptive Behavior Adaptive behavior and Social neuroscience from Silvana...
View ArticleExperience maps, user journeys and more…
Experience Map is an important design tool to understand our product/service interactions from users’ point of view. One experience map is basically a visual representation that illustrate users’ flow...
View ArticleMouse tracking and patterns of mouse movement
Can we understand our users only through their mouse movement? Discover patterns behind users mouse movement as: Reading, hesitation, Direct and Random movements, and how we can infererir user’s...
View ArticleDIY Experience Map
“Baking an Experience Map” Experience Maps are a well known and useful UX tool, but the truth is that when it’s time to get one’s hands dirty aren’t easy to solve. The options are too many and the...
View Article“100 Things Every Designer needs to know about people” and 5 things you...
Inaugurating Book notes section, here you have some notes from a great book for your UX-library!. Susan M. Weinschenk has a PhD. in Psychology and it shows, because most of the concept she writes...
View ArticleUXValue as a tool for prioritize bugs
In daily agile development experience, sometime as a UX responsible it is quite difficult to follow the track to everythings is happened with the product and make sure that the user’s voice is there...
View ArticleUser Centered Design (and alternatives) in short…
UCD is a probably the dominant design methodology in the design of interfaces and systems. First defined by D. Norman in 1998, Normal itself present an alternative to the model named Activity Centered...
View ArticleIntroduction to User Personas
From all over the techniques and tools related to design process and User experience, only personas appears as a consistent common denominator, even in methods against the use of extensive...
View ArticleDIY User Personas
Probably you already know what a persona is -if don’t check this -, and probably you, like me, build your first persona using some of the thousands personas layout you can find in the internet. But as...
View ArticleWhat google and Microsoft know about multi-screen experience
Recently, checking google new tool databoard I found a google research about multi-screen experience, I few month before I was reading a similar whitepaper carried out by Microsoft. This aimed to write...
View Article3 Google’s lessons on How to go from Research to Design Solution
In the last Google iO 2013, Alex Faaborg make a presentation on Cognitive Science and Design. Besides a great introduction on human factors his talk was full of powerful examples on how translate...
View ArticleJust can’t get enough… of Human Factors resources!
For some time I have been studying the Podcasts and Webcasts from Human Factors International, and I say studying because just looking is not enough! (Specially if you check the Webcast, extensive and...
View ArticleContextual experience, the holy grail of Relevance
Recently my sister came to visit me from Argentina. Anyone who expected visitors from afar will have experienced the anxiety generated: Have they taken off on time? Have they Landed right now?...A few...
View ArticleUsing MBTI to shape User Personas’ personality
You are interviewing some people for building your User Personas or perhaps to explore how they will react to different product solutions. Then you realize you need to know some personality traits in...
View Article10 pillars for a successful eCommerce user experience
Consider this as a 10 points checklist to evaluate an eCommerce experience, putting the focus not just in usability but in those points that could make a difference between success and failure, meaning...
View ArticleDon’t ever forget about Value Proposition
Successful companies and startups has something in common that often big companies forget…that is a clear value proposition. Value proposition is not just about creating a “sticky” slogan to use in...
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